Current Occupation: Rover freelance dog sitting
Languages: Swedish (native) & English
Graphic Design, Communication & Creativity
Welcome to my portfolio! I’m Irma, a 25-year-old who loves fashion, everything shiny and glittery, and of course – design. A few years ago, my dog and I moved from Gävle to Stockholm so I could study and pursue my dream of working creatively!
Education
2022-2025
Södertörn university
IT, Media & Design
Additional Course: Universal Design (Accessibility)
2020-2022
Stockholm university
Fashion Studies 1 & 2
Media & Communication studies
Art & Visual studies
Work Experience
2025
Futurniture
Communication & PR Agency
Design, idea generation, research
2023-2026
Rover
Freelance dog sitting
Provide daily care, walks, and enrichment for dogs in my home. For reviews: Click here.
2020-2025
Gävle marina
Harbor Host during the summers
Communication for the municipality
2019
Retailbuddy
Visual Merchandiser
Consulting, organizing and creating visual displays for Media Markt’s telecom department.
Software skills
Project Zero - A Poster Collection on Graphic Design Rules
Before diving into briefs and projects, I want to introduce myself through this poster series. Each design reflects a principle, rule, or insight that shapes how I work as a graphic designer — sometimes by following the rule, sometimes by bending it.
This collection is both a creative exercise and a personal statement: a way to explore design fundamentals while also showing how I interpret them. Consider it a visual introduction to my design mindset.
Project One - Music & Events Website
As part of my thesis project, I worked with my project partner on a real-world case for an early-stage startup, expanding on work initiated by a previous team. Since the product is set to launch later this year, the project is presented anonymously. I have, however, received approval to showcase the work with selected details obscured.
introduction
We designed an interactive web prototype for a music-based event platform. The project focused on creating a user-friendly, accessible, and visually consistent experience.
My role
Visual identity & design system
Logo design
Accessibility (WCAG principles)
Project organization
Visual consistency
Lo-Fi prototype
Following the initial direction, my focus was on structuring the platform by organizing features, content, and user flows into a clear system. This helped establish a solid foundation and aligned the team.
We then translated these ideas into low-fidelity prototypes, exploring layout, navigation, and core interactions. This allowed us to quickly iterate, validate structure, and refine the user experience before moving into high-fidelity design.
Final result
Project Two - Girlhood Ephemera
Concept
Girlhood Ephemera is a conceptual brand and digital experience inspired by the ever-growing junk journaling and scrapbooking community. Rooted in girlhood aesthetics of whimsy and playfulness, the concept reimagines the experience of buying and collecting stickers as something more personal, creative and collectible.
Features
The core feature is a tool where users can create their own personalized sticker sheets. By selecting stickers, naming their sheet and building a small visual collection, the experience becomes part design tool, part digital scrapbook. The finished sticker sheet is then delivered to your front door, ready to be used in your own creative projects.
Visual Identity
The visual identity draws from nostalgic color palettes, playful typography and scrapbook-inspired compositions. The goal was to create a digital experience that feels personal and tactile, like a handmade journal page. The colors were chosen from seeing what's trending in the community of scrapbooking,
