WELCOME TO MY PORTFOLIO!
WELCOME TO MY PORTFOLIO!
project two
YUMIDINO
project two
YUMIDINO
BRIEF: Design a brand for a luxury seafood restaurant
DELIVERABLES: Instagram-feed, Logotype, Brand guide
BRIEF: Design a brand for a luxury seafood restaurant
DELIVERABLES: Instagram-feed, Logotype, Brand guide
YUMIDINO is a fictional brand and visual concept for a luxurious seafood restaurant. The aim of the project is to showcase my creativity through hand-painted illustrations and an elegant visual identity that reflects the restaurant’s exclusive and maritime theme.
The logo was developed through several iterations, where a clear connection to food is represented by the fork featured in both the primary and secondary logos. The typography consists of a classic serif typeface for high readability, complemented by an italic decorative font for accents. The color palette is inspired by the sea and its surroundings, with a contrasting touch of red.
project one
MY TAKE ON GRAPHIC DESIGN RULES 101
- A POSTER COLLECTION
Before diving into briefs and projects, I want to introduce myself through this poster series. Each design reflects a principle, rule, or insight that shapes how I work as a graphic designer — sometimes by following the rule, sometimes by bending it.
This collection is both a creative exercise and a personal statement: a way to explore design fundamentals while also showing how I interpret them. Consider it a visual introduction to my design mindset.
Click on the posters to enlarge them
project one
MY TAKE ON GRAPHIC DESIGN RULES 101
- A POSTER COLLECTION
Before diving into briefs and projects, I want to introduce myself through this poster series. Each design reflects a principle, rule, or insight that shapes how I work as a graphic designer — sometimes by following the rule, sometimes by bending it.
This collection is both a creative exercise and a personal statement: a way to explore design fundamentals while also showing how I interpret them. Consider it a visual introduction to my design mindset.
Click on the posters to enlarge them
Communication & PR agency internship
Design, idea generation, research
EDUCATION
SÖDERTÖRNS HÖGSKOLA
IT, media & design
Additional course: Universal Design (Accessibility)
STOCKHOLM UNIVERSITY
Fashion studies 1 & 2
Media- & communication studies
Art studies
2022-2025
2020-2022
WORK EXPERIENCE
FUTURNITURE
2025
Freelance dog sitting
Taking care of dogs in my own home
2023-2025
Harbor host during the summers
Communication for the municipality
GÄVLE MARINA
2020-2025
DIGITAL SKILLS
Welcome to my portfolio! I’m Irma, a 25-year-old who loves fashion, everything shiny and glittery, and of course – design. A few years ago, my dog and I moved from Gävle to Stockholm so I could study and pursue my dream of working creatively!
ROVER
additional skills
Final Cut Pro
Framer
Canva
HTML/CSS
Wireframing
Copywriting
ChatGPT
WCAG 2.0
Communication & PR agency internship
Design, idea generation, research
EDUCATION
SÖDERTÖRNS HÖGSKOLA
IT, media & design
Additional course: Universal Design (Accessibility)
STOCKHOLM UNIVERSITY
Fashion studies 1 & 2
Media- & communication studies
Art studies
2022-2025
2020-2022
WORK EXPERIENCE
FUTURNITURE
2025
Freelance dog sitting
Taking care of dogs in my own home
2023-2025
Harbor host during the summers
Communication for the municipality
GÄVLE MARINA
2020-2025
DIGITAL SKILLS
Welcome to my portfolio! I’m Irma, a 25-year-old who loves fashion, everything shiny and glittery, and of course – design. A few years ago, my dog and I moved from Gävle to Stockholm so I could study and pursue my dream of working creatively!
ROVER
additional skills
Final Cut Pro
Framer
Canva
HTML/CSS
Wireframing
Copywriting
ChatGPT
WCAG 2.0
WELCOME TO MY PORTFOLIO!
project one
MY TAKE ON GRAPHIC DESIGN RULES 101
- A POSTER COLLECTION
Before diving into briefs and projects, I want to introduce myself through this poster series. Each design reflects a principle, rule, or insight that shapes how I work as a graphic designer — sometimes by following the rule, sometimes by bending it.
This collection is both a creative exercise and a personal statement: a way to explore design fundamentals while also showing how I interpret them. Consider it a visual introduction to my design mindset.
Click on the posters to enlarge them
Psst! Try to find the dog
Communication & PR agency internship
Design, idea generation, research
EDUCATION
SÖDERTÖRNS HÖGSKOLA
IT, media & design
Additional course: Universal Design (Accessibility)
STOCKHOLM UNIVERSITY
Fashion studies 1 & 2
Media- & communication studies
Art studies
2022-2025
2020-2022
WORK EXPERIENCE
FUTURNITURE
2025
Freelance dog sitting
Taking care of dogs in my own home
ROVER
2023-2025
Harbor host during the summers
Communication for the municipality
GÄVLE MARINA
2020-2025
DIGITAL SKILLS
Welcome to my portfolio! I’m Irma, a 25-year-old who loves fashion, everything shiny and glittery, and of course – design. A few years ago, my dog and I moved from Gävle to Stockholm so I could study and pursue my dream of working creatively!
additional skills
Final Cut Pro
Framer
Canva
HTML/CSS
Wireframing
Copywriting
ChatGPT
WCAG 2.0
project two
YUMIDINO
BRIEF: Design a brand for a luxury seafood restaurant
DELIVERABLES: Instagram-feed, Logotype, Brand guide
YUMIDINO is a fictional brand and visual concept for a luxurious seafood restaurant. The aim of the project is to showcase my creativity through hand-painted illustrations and an elegant visual identity that reflects the restaurant’s exclusive and maritime theme.
The logo was developed through several iterations, where a clear connection to food is represented by the fork featured in both the primary and secondary logos. The typography consists of a classic serif typeface for high readability, complemented by an italic decorative font for accents. The color palette is inspired by the sea and its surroundings, with a contrasting touch of red.